How to know and follow the evolution of your SEO in Google? Today, there are SEO tools specially designed to track your positions in search engines, and in particular in Google. The principle is simple: you insert the keywords you want to monitor, and the tool is responsible for continuously measuring your pages’ positions on these strategic keywords. These are essential SEO tools to drive your SEO strategy.
Discover the ranking of the eight best SEO tools to track your Google positions.
# 1 SE Ranking
This Ukrainian company offers a SERP tracking tool at very affordable prices. If 250 keywords are enough for you and you are happy with the weekly updates to be done, then you can bet on the offer of $ 23.40 per month with the SE Ranking tool.
In addition to tracking rankings, you get a host of SEO tools: website auditing, backlink monitoring, verification, and creating a marketing plan. Besides Google rankings, you can even track YouTube rankings, as well as Bing, Yandex, and Yahoo.
What we liked
You even get your question’s progression in the main view, and you can also see the largest quota of your search queries that you have ever seen. The prices are quite flexible and affordable. They also track Google SERP features like the featured snippet. SE Ranking even comes with a SERP mobile tracking option. Additional features, such as website auditing and backlink monitoring, can also be helpful. The support is generally responsive. Folders and tags are available to organize your keywords.
What could be improved
To access reports, you often need to make a lot of clicks. At times, there are minor bugs in the system which are not always fixed immediately.
# 2 AccuRanker
AccuRanker is offered by a company based in Denmark and claims to be the fastest and most accurate ranking tracker globally. AccuRanker allows you to manually request a refresh of your ranking data whenever you feel like it. And the update is done quite quickly. The SEO tool supports Google, Bing, and now YouTube, Baidu, and Yandex.
What we liked
With its sleek Scandinavian-style design, the tool is a real pleasure to use. It shows you if you rank in the snippet and includes all of the other important Google features. It allows you to tag and tag your most important keywords. And it’s great that you can request a keyword refresh whenever you want. You will also be allowed to add as many domains as you want.
What could be improved
One thing we should do to help the search engine optimization process is to be able to track the search engine optimization process as it is occurring. They should also offer plans with less than 1000 keywords as that makes them very expensive.
# 3 Serpstat
Serpstat is another Ukrainian SEO tool. Nearly 100,000 active users perform tasks such as rank tracking, keyword research, backlink analysis, and site auditing. The cheapest deal starts at $ 69 for 500 keywords, making it a not-so-affordable position tracker.
What we liked
There is no other device that allows you to see in so much detail your place’s evolution. They intelligently use graphics and colors so that you can easily capture your current state of SEO actions. You also have the option of knowing which Google features are shown in the SERPs.
What could be improved
Like any position tracker, Serpstat is very expensive. If you invest in this SEO tool, you should maximize its use to perform as many SEO tasks as possible.
# 4 Nightwatch
With Nightwatch, the first thing you’ll notice is that their platform is all black. Designers seem to like dark mode, which is also set by default in their web application.
Nightwatch also offers backlink monitoring, website audits, competitor monitoring, and API access in functionality. The app features are one of the most robust on the market.
What we liked
Their annual plans are very affordable for the keywords that need to be updated daily. Position tracking comes with more details like features, local packs, and knowledge panels. Nightwatch not only offers YouTube but DuckDuckGo tracking as well. Their various daily, weekly, or monthly position updates offered by email work very well.
What could be improved
The help section does not offer a search function. Although she does offer live chat, you won’t always get immediate answers. If you need more than 1000 keywords, your costs will increase dramatically. The app is very attractive but still has too many flaws. The interface sometimes seems busy, and the fonts are small. Anything white on black is not very readable.
# 5 Mangools SERPWatcher
The Slovak company Mangools offers a whole suite of tools that offers the position tracking function. The one that interests us is called SERPWatcher and remains a fairly simple tool. On the other hand, at $ 49 for 200 keywords, it might be a bit pricey as a position tracking tool. So far, it only offers Google results tracking.
What we liked
It is one of the best-planned studies in technology, and it is because of the minimal number of options it offers. Since it integrates with KWFinder, it’s probably the perfect choice if you’re already using one of Mangools’ other products. They also offer big discounts when you sign up for an annual plan.
What could be improved
Importantly, it doesn’t display snippets or any of the other Google SERP features. Also, it does not offer a free trial. And yet, the support is pleasant enough to offer at least a week of free position tracking.
# 6 Morningscore
Like Ukraine, Denmark also has a weakness for creating SEO tools: Morningscore is another SEO tool offered by northern Europe. Their great advantage is that they place a monetary value on your position. It has a great health check report, which monitors things like broken links, missing alt tags, and anything else that gets in the way of ranking # 1.
What we liked
Their design is very modern and pleasing to the eye. The Mission Dashboard is particularly useful because you can set ranking goals, which you can then forward there. The tool tracks your progress and sends you a virtual high-five once you’ve reached your goal.
What could be improved
Rank tracking doesn’t offer a lot of functionality. It doesn’t show you any of the Google SERP features like the snippet. And you don’t see when the update was done exactly. If you need to work with a rank tracker, it will be a lot more economical than the other approaches but will still provide excellent benefits.
# 7 ProRankTracker
The Israeli company has a very good deal with $ 25 for 200 keywords. It has a SERP tracker that lets you monitor the progress of your campaigns around the internet. It’s quite one of a kind as we haven’t seen any other tracking tool that offers Amazon tracking yet.
What we liked
It’s nice that we can request manual rank updates. You even get your question’s progression in the main view, and you can also see the largest quota of your search queries that you have ever seen. $ 25 for 200 keywords isn’t a bad deal at all.
What could be improved
Navigation on the left side is poor, and the view of terms where you mainly follow keywords is not well designed. It takes a lot of effort to access the most basic functions like adding a new keyword. They do not show Google SERP functionality except for snippet tracking.
# 8 Aherfs
Whenever two or more SEOs start chatting, it doesn’t take long to use the word Ahrefs. It has fantastic capabilities in terms of keyword research and backlink tracking. You get a total of 1500 keywords for $ 179, which isn’t that bad considering how good the rest of the suite is.
What we liked
Like all SEO tools, it can take a while to get used to using Ahrefs. But once you get used to the interface, it becomes super easy to find what you need. Whether it’s search volume, backlinks, or SERPs rankings, Ahrefs’ data helps. The SEO audit tool is also found to be one of the best out there. And if you want to analyze a specific keyword, Ahrefs Keyword Explorer is for you. On one page, you get pretty much everything you need to decide on a specific keyword.
What could be improved
Unfortunately, Ahrefs only updates your Rank Tracking Reports for their Lite plan once every seven days. As a requirement, every five (5) days for their basic plan. In our opinion, a ranking tracking system should be updated daily.
Conclusion
If one should choose among these 8 SEO tools, AccuRanker stands out slightly thanks to its rank tracking. While most other SEO tools can provide you with more useful features, AccuRanker only focuses on SERP tracking and is still fun to use.
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