Today, including social networks in its digital strategy has become essential. Find out why now.
You keep hearing that it is essential to include social networks in your web strategy for some time. But do you know what benefits these will have on your business?
I suggest you immediately see the 15 reasons to include social networks in your digital strategy.
1. Make yourself known
Social networks are a springboard for developing your visibility on the web and, therefore, your reputation. Using the principle of virality of information is a way for you to make yourself known to your suppliers, partners, competitors, and future clients.
2. Improve your Search Engine Optimization
Social media optimization can be a difficult task for business owners, yet it is just a matter of an algorithm for SMO.
Shoot for your higher word count. Social Media Optimization (SMO) is a set of techniques that make it possible to attract visitors to your website’s contents by promoting them via social networks.
Finally, social referencing promotes traffic and natural referencing, which improves your visibility on search engines.
3. Conquer new customers and retain existing ones
Using social media and people such as Facebook, Twitter, and LinkedIn is a good way to diversify and increase customer acquisition. Therefore, they are a tool to be used for your commercial prospecting and your approach to building customer loyalty.
4. A fad that has become mandatory
Communicating on social media helps satisfy the craze for them. Social networks were considered a “hype” a few years ago. These can now be used as a means of personal communication. Today, who doesn’t use Facebook or Twitter? Many people and businesses use social media both personally and professionally.
However, depending on your target, it is necessary to choose your social networks well and adapt your message. So it would help if you did some preparatory work to determine your personas.
5. Instant communication
Another benefit of social networks is the real-time transmission of your messages (be careful what you write anyway). I advise you to establish a calendar of your publications. To help you in programming, management tools like Hootsuite have emerged (a tool we use within the agency). Free versions exist, but they are nevertheless limited (like all that is free, I want to say). For more professional use, count at least a hundred euros per year for a basic package.
6. Large-scale communication
You will reach an audience in a large geographical area in France and worldwide by communicating on social media (if that is one of your objectives, of course).
7. Communication at a lower cost
Publication on social networks is free, unlike offline media such as TV, radio, the press, etc., or paid referencing on Google Adwords.
Afterward, you can also decide to advertise with Facebook Ads, but this comes at a cost.
I want to draw your attention that it is important to communicate regularly on social media with impactful messages that arouse your readers’ interest. It takes time.
It may then be wise to recruit a community manager, call on an external communication expert, or acquire skills in this field.
8. Manage your reputation
A further advantage of the network is to regulate and improve its online reputation. Internet users are increasingly giving their opinions on the products and services they use. For many companies, having a good image on the web is an essential issue.
A presence on new web technologies can allow you to better manage your e-reputation.
9. Create a community
You can design a community by being present on social networks, and I would even say more to develop engagement with it. You must always have in mind to retain your current “fans” and conquer new ones. By publishing interesting and original content that appeals to your readers, they will want to like, comment, or even share your publications. They can also contact you and chat with you.
The work of developing a community takes a long time, so be patient before you reach a thousand fans.
10. Know your customers better
With social networks, you establish certain proximity with your interlocutors by creating privileged relations with them. Above all, it is a way for you to get to know them better by asking them questions by offering them quizzes …
11. Gain responsiveness
Listing with your customers, partners, or suppliers makes you gain in efficiency and speed. And above all, thanks to your monitoring actions, you can be reactive to what your competitors are doing in marketing actions.
12. Give importance to your activity
Being present on social networks enhances your expertise and gives your business credibility while making it more human. Users of the Internet would have more confidence in you.
13. Highlight your news
Social networks for communicating about the news during periods of mass advertising is a logical way to broadcast news about the company: promotions, sales, end of stock… Internet users are fond of good deals on the web that they do not hesitate to share. Your fans will also appreciate hearing about your new products or services from your business.
14. A tool linked to your blog
Once you’ve written and published the article on your blog, you need to share it and then re-share it on social media. You will tell me that you are going to tire your readers with the same content. Well, I tell you no! Get that idea out of your head. You should be aware that you are not necessarily communicating to a single group when you publish on social media. Many potential targets are not living in the moment but are nevertheless interested in the content you share. A word of advice: vary the day and time of your republics anyway!
15. Drive traffic to your site
Sharing articles on the networks will therefore bring you visits to your blog. Posting interesting content on various social networks could result in you having new and valuable traffic.
Now that you’ve learned that including social media in your digital strategy is useful, I advise you to do it. The possibility of this work will yield a nice return in the future, though it will take some time in which the return will not be earned yet. If you face any problem in social media marketing in Pakistan, don’t hesitate to contact us. Our experienced social media marketing advisors learn all the ropes. It is these which they keep on bringing out the most advanced tools and techniques to provide you with the most brilliant services.
The Bloggify 