Whether for a redesign, an ex-nihilo creation, or an update of a website, a poorly thought-out design of a web project often generates irreversible errors.
Discover more for Web Development in Pakistan for successfully creating or redesigning a website!
1 / Clearly define the objectives pursued by the creation of your website
Before embarking on the implementation of a web project, it is necessary to establish a specification which details the objectives pursued by the creation of this tool. Without such a document or clearly defined guidelines, you run the risk of designing a device that does not fulfill your needs and wishes of your business.
Here are some avenues for reflection to allow you to lay down the objectives that your site must fulfill:
Should the site generate sales, qualified contacts?
Is it a showcase website to ensure the visibility of your business on the Web? Is it only a communication tool?
Is this tool intended to evolve in the more-or-less long term? If yes, do you have an idea of the evolutions
This reflection is essential because it will serve as the basis for your website and technological choices. Make sure you write a specification that clearly states what you expect from your site and how you want to get there. A key step that should not be neglected; otherwise, you will experience severe setbacks!
2 / Look at what is being done elsewhere
Do not hesitate to browse the Web to better understand the visibility strategy deployed by the competition and to be inspired by the practices implemented by the sites that you appreciate even in other sectors of activity.
In general, this is the first question that your service provider or your web agency will ask you to better understand your tastes, your expectations, and your needs. By doing so, you will certainly discover ideas that you have not thought of, and you will enrich your thinking. Enough to build a site in your image and fully meeting the needs of your business!
3 / Avoid thinking that one page is enough to present your company
One-page sites have been in fashion since 2013. These one-page sites have advantages but also drawbacks. Indeed, this practice does not fit well with a sustainable SEO strategy aimed at acquiring quality traffic. You must realize that this is not the case. Necessarily your home page will be the best referenced on such or such request. It is necessary to optimize the architecture of your site to enrich the long tail and thus improve the visibility of your site on the pages of Google search results. However, “one-page” sites remain a good option for a capsule site with a limited lifespan or a product presentation.
4 / Adopt an SEO approach from the design of the site
Alas, some fail to integrate SEO issues from the design of the site, arguing that specialists in the field will have plenty of time to work on the subject once the site is online. It is a preconceived idea to be definitively banned. Whatever the objectives pursued by implementing your web tool (lead acquisition, optimization of your company’s visibility on the Internet, etc.), be sure to integrate SEO from the start of your project.
Do not relegate this essential aspect; otherwise, you will pay an additional cost to implement SEO actions and see the time to get your site online extended.
5 / Don’t think that internet users will necessarily contact you if your products interest them
On the Internet, one key topic predominates conversions. If you want as many instructions as possible (request a quote, making contact, etc.), you must organize your site in such a way as to achieve this objective.
Warning! Just because you market the best products or services doesn’t mean people will naturally contact you. To improve your conversion rate, many mechanisms should be favored, including inbound marketing or the production of high added-value content.
On the public pages of your website (especially those that present your product offering), make sure that the call-to-action buttons are sufficiently visible, identifiable, and understandable by the Internet user. Multiply the tools that allow your audience to get in touch with your business (phone, form, online chat, etc.).
Do not hesitate to surround yourself with the skills of a multidisciplinary digital agency to inform your thinking and adopt the best tools to boost your transformation rate.
6 / Bring your web tool to life: a site frozen in time is a site that is dying
Keep in mind that your site engages the image of your company. To this end, a site frozen in time can give a poor perception of the dynamism of your activity with your audience. A multitude of content creation and management tools exist to bring your web tool to life. Warning! Avoid adding tools that you will not use later. It is important to determine an editorial line and then to set the frequency of publication of new content. Keep to this pace to avoid losing track and ensure that your site is a real communication relay for your activity.
7 / Do not go through tools to help create a site if you need a real agency
The tools to help create a site that allows you to quickly design it are legion. These solutions are useful for businesses and professionals who have neither the time nor the means to call the web services agency. But if you need a web tool with specific functionalities, you should surround yourself with the skills of a web agency because no miracle solution will suit you.
8 / don’t be in a hurry
Often, professionals are in a hurry and ask that the site be online within an often limited time. Patience is essential to hope to obtain a functional site and with which you will be fully satisfied. Remember that producing qualitative content will also be very time-consuming. Depending on their importance, some projects require several months. Do not set an untenable deadline for you as for the agency; otherwise, you will regret it later.
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