Article summary
- Definition of a backlink
- Definition of net linking
- Google Penguin: the algorithm that monitors your backlinks
- How to achieve a useful net linking strategy?
- How to get backlinks?
Definition of a Backlink
A backlink is an external link pointing to a page or website. Therefore the backlinks are a real traffic source for your website, but they also help your SEO. Yes, when the backlinks come from the “specialized and strongly endorsed” site in your area, they will offer you added value in terms of SEO and Google rankings.SEO company in Pakistan also provide the backlink for the SEO of your website. The same “likes” on the pages, in 3 other items analyzes:
- Proper structuring of the pages.
- Quality articles: more than 300 words with keywords and titles h1, h2, h3.
- DoFollow backlinks: but not just any!
Definition of net Linking
Netlinking consists of creating a strategy based on backlinks pointing to a website. Netlinking is a long-term strategy that will allow you to get qualified traffic to your site or specific pages. A useful net linking approach will generally improve the reputation of a website and, therefore, it’s ranking on Google.
Google Penguin: The Algorithm That Monitors Your Backlinks
Now that you have the jargon in mind let’s talk about the algorithm that governs all of this: Google Penguin (yes, yes). When the concept of backlink first appeared, Google mostly preferred quantity to quality. It is now a thing of the past: since the update of its algorithm, Google has sanctioned abusive net linking, that is to say, en masse. Be careful not to fall into so-called “black hat” practices, which are heavily penalized by Google: do not buy links, do not comment with spam emails, do not use automatic registration programs for web directories, etc. Over-optimization of link anchors is also sanctioned. Make sure you follow Google’s backlink guidelines and build a smart strategy.
A net linking strategy can be achieved in two different ways. You can choose to do net linking; naturally, that is to say through your partnerships, guest articles, infographics, etc. Or you may be actively researching and want to participate in link exchanges. Google will, however, give less importance to the links exchanged.
How To Achieve A Useful Net Linking Strategy?
To get started, you need to choose websites where the content is relevant (related to your business) and regularly updated. The goal of a clear linking strategy is for your link to be clicked; for this, you have to be relevant to Internet users. As said before, prioritize the quality of your backlinks over quantity. However, it is essential to have multiple sources for your clear linking strategy to be effective.
Google search results rank websites based on a Page Rank score of 10. This score provides knowledge of the quality of the web and its meaning. The higher the backlinks, the greater the Page Number. You can pick locations with a ranking higher than 3 to choose the sender pages. It would help if you were also concerned about the authority of the page. Indeed, it is one of the most critical factors for ranking. The power of a page takes into account the credibility of a page in the eyes of Google robots.
You can also set up triangular links: that is to say, exchange 3-way links. It would be best if you had several sites under your belt for this. For example, a partner site links to your site A and your site B links to the partner site.
You have to make sure your backlinks are not nofollow; otherwise, they will not affect your SEO (they do not penalize you). A no-follow link is a link that sends no signal to Google robots; that is, it does not post anything for Page Rank.
Be careful; Google doesn’t like sites that only contain do-follow links: make sure you strike a balance. A do-follow link is a link that optimizes the positioning of the website to which the link points. The issuing site transmits part of its ranking.
Finally, work on your link anchors so that they are optimized for natural referencing. The latter must correctly describe the theme of a page or an article. You can, therefore, delete unnecessary terms.
How to Get Backlinks?
To obtain backlinks, several choices are available to you:
– Content is King
If you have opted for an inbound marketing strategy, you necessarily have a blog! It will prove to be a formidable weapon to get backlinks. You need to feed your blog regularly with relevant, quality content that appeals to your audience. The more your content likes, the more it is shared. Beyond regular blog posts, you can create viral content like videos, infographics, white papers, and more.
– A well-crafted influencer strategy
Nowadays, influencers are to be taken into account in all marketing campaigns! They have such a reach that they represent real business opportunities. When you partner with an influencer, you need to negotiate an inbound link on their blog or social media. The objective is obviously to reach the subscribers of the influencer, who is considered a real prescriber.
– Directories
Online directories have existed since the dawn of time (the Internet). They are still a reliable way to get backlinks, but they are not always qualified. Do not register anywhere!
– The forums
You can also go to forums (without overdoing it) to get backlinks. Be sure to choose panels suited to your business! To maximize your chances, you should actively watch the forums and respond to posts when you think you have a relevant response. Your backlink will often be put in the automatic signature of your message
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